Article Abstract:
Business marketing executives had numerous ideas on how to market the presidential candidacy of Ross Perot. They believe that the best way to further Perot's political campaign is to capitalize on his being a political outsider and to sell him to the public as a non-politician. They stated that the lack of a specific economic platform is Perot's biggest weakness, but this can be offset by emphasizing the teams he has put together to solve problems. The executives say Perot has captured the American public's imagination and marketing efforts should be geared towards preserving this.
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Article Abstract:
Pres Bill Clinton gets passing gradesfrom business marketers for the first 100 days of his administration. Business-to-business marketers seem to be most excited about the president's technology proposal than any other administration program. While Clinton has scored fairly well in the trade area, his economic program is viewed more unfavorably. Marketers say Clinton's proposed economic package puts too much emphasis on tax hikes and too little on deficit reduction measures.
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Article Abstract:
Discussions of marketing strategies are wasted when they focus on beating the competition. The best way to build market share is to focus on building customer loyalty, which is achieved when marketing professionals pay attention to the needs of customers and offer products and services that satisfy those needs. The key role of customers should be appreciated to develop effective marketing strategies.
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