Books in brief

Article Abstract:

Thomas W. Miller's new book, "Research and Information Services: An Integrated Approach for Business" focuses on the advantages of the integration of research and information services in understanding the markets, customers and competitors. Details of Miller's new book, including the topics discussed in different chapters, are provided.

Author: Chakrapani, Chuck
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2007
Market Research, Market Research & Product Development, Marketing research, Research and Information Services: An Integrated Approach for Business (Book)

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Books in brief

Article Abstract:

Alex Lowy, author of 2x2Matrix, has written a new book entitled "No Problem". The book argues that all business problems have a solution, if the right method is applied. Details of the new book are presented.

Author: Chakrapani, Chuck
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2007
Problem solving, No Problem (Book)

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From the Editor

Article Abstract:

The Editor thanks Rachel Kennedy and Andrew Ehrenberg for their contributions to Marketing Research Magazine.

Author: Chakrapani, Chuck
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2001
Canada, Product quality, Periodicals, Periodical Publishers, Publishing industry, Research, Periodical publishing, Market segmentation, Authorship, Speeches, lectures and essays, "Marketing Research Magazine" (Periodical), Kennedy, Rachel, Ehrenberg, Andrew

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Subjects list: United States, Business literature
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