Benjamin Moore wire display
Article Abstract:
E-B Display created a merchandiser unit with minimum foot print that would allow Benjamin Moore and Co to display its line of caulking products sold in tubes to large-sized plastic containers. The merchandiser unit was designed so that it could function as a back wall or as an island display. It features multi-colored screen header and vertical corner signs for high visibility. The display has an electrostatic powder finish for longevity and durability.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 2000
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Benjamin Moore introduces color selection system
Article Abstract:
Benjamin Moore and Co, a paints manufacturer based in Montvale, NJ, has launched a new display system called Color Preview Studio. The system, which was installed in dealerships nationwide in 1st qtr 2000, allows consumers to easily choose from a wide variety of paint colors by following a virtual map. The display also features a unique simulated room environment that enable consumers to see the room when painted with their color choices.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 2000
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Just Born introduces ZOURS sour candy brand
Article Abstract:
Just Born Inc has launched a new sour candy brand called ZOURS which is aimed at the 11-to-17 age group. The firm's VP for Marketing and Sales Greg Barratt declared that the chewy candy was developed to suit the changing taste of consumers for candies. The introduction is supported by a sampling promotion in 1,325 Musicland Group stores and point-of-sale displays. Tie-up agreements with General Mills and NASCAR have also been established.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 1999
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