Audience: the demo revolution

Article Abstract:

Changes affecting the composition of the population, such as age, occupation, family size, affect sales of products. The population will be richer with a longer life expectancy. Percentage of population between 20-44 will increase. There will be a significant single, elderly female population in the '80s.

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Spanish spoken here?

Article Abstract:

All phases of the Hispanic American consumer market are examined, from occupation to political preference. The overall potential of the market is already being felt by advertising agencies. Hispanic Americans prefer factual information in advertising.

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Why so few women at the top?

Article Abstract:

Women have not made it to the top in advertising because of men's disbelief that women can handle the job and the responsibility.

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