Spanish spoken here?
Article Abstract:
All phases of the Hispanic American consumer market are examined, from occupation to political preference. The overall potential of the market is already being felt by advertising agencies. Hispanic Americans prefer factual information in advertising.
Publisher: The Nielsen Company
Publication Name: Marketing & Media Decisions
Subject: Business
ISSN: 0195-4296
Year: 1983
Research, Advertising agencies, Hispanic American consumers
Publication Name: Marketing & Media Decisions
Subject: Business
ISSN: 0195-4296
Year: 1983
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Why so few women at the top?
Article Abstract:
Women have not made it to the top in advertising because of men's disbelief that women can handle the job and the responsibility.
Publisher: The Nielsen Company
Publication Name: Marketing & Media Decisions
Subject: Business
ISSN: 0195-4296
Year: 1982
Surveys, Advertising executives, Women executives
Publication Name: Marketing & Media Decisions
Subject: Business
ISSN: 0195-4296
Year: 1982
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Comment about this article or add new information about this topic:
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