Audience judgments as the potential missing link between expert judgments and audience appeal: an illustration based on musical recordings of "my funny valentine"
Article Abstract:
An analysis on an illustrative case, based on 200 recorded versions of "My Funny Valentine" has proved that audience judgment, which is a strong link between expert judgments and audience appeal, is necessary for developing our approaches to marketing of entertainment and the arts, and other cultural products.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2006
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Research as innovation: rewards, perils, and guideposts for research and reviews in marketing
Article Abstract:
The development of new corporate strategies can be achieved through the implementation of market research practices.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2003
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Formulating interesting research questions
Article Abstract:
Different ways to complete marketing research are discussed.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2003
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