Atmospherics, pleasure and arousal: the influence of response moderators

Article Abstract:

There are a number of response moderators which control the relationship between perceived environment and mood states. They include personality traits, shopping motives, familiarity with the environment and expectations. Research on this subject has used LISREL VII, a linear structural equation modelling approach. It has been possible to produce an atmospherics model specified in terms of LISREL equations and covariance matrices. It was confirmed that consumers with strong shopping motives experience the most pleasure and that stimulus screening is inversely proportional to the level of arousal.

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Ethical positioning and political marketing: the ethical awareness and concerns of UK voters

Article Abstract:

Consumers affiliated with the United Kingdom's Liberal Democratic, Conservative and Labor parties took part in a survey that measured voter awareness, concern and action on 16 ethical issues. Principal components analysis, ANOVA and chi-squared analysis were used to process the data gathered. Results show that there are distinct differences in terms of the parties' positioning on ethical issues.

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Morality and consumption: towards a multidisciplinary perspective

Article Abstract:

The analysis of the effect of morality and ethics on consumption, based on a multidisciplinary perspective, is presented.

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