Asking all the right questions
Article Abstract:
Market research methods that conduct in-depth case studies of actual purchases are part of customer case research.
author: Berstell, Gerald, Nitterhouse, Denise
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2001
Model behavior
Article Abstract:
The significance multiattribute composition models, to study consumer choice behavior, is discussed.
author: Swait, Joffre, Peters, Tom, Dwyer, Phil
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2006
Forecasts, trends, outlooks, Consumer Behavior, Methods, Forecasts and trends, Market trend/market analysis, Consumer preferences, Attribution (Social psychology), Attribution (Psychology), Consumer behaviour
Human behavior and the marketplace
Article Abstract:
The skills of an expert market researcher depend on a working knowledge of general human behavior.
author: Cialdini, Robert B., Rhoads, Kelton v.L.
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2001
subjects list: Research, United States, Marketing
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