Article Abstract:
Public relations services firm Auritt Communications Group handled television publicity activities for Tour de France champion Lance Armstrong and his published biography in 2000. The company scheduled interviews with ABC, NBC, CNN, ESPN and Fox Newsedge networks. Armstrong's book 'It's Not About the Bike: My Journey Back to Life' traces the athlete's life from childhood through his early athletic sucess and a nearly-fatal bout with testicular cancer in 1996. It also recounts his recovery from cancer, survivorship, later triumphs, marriage and first- time fatherhood.
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Financial Relations Board/BSMG Chmn Ted Pincus has called for a boost in morale by sending a memo to the CEO's of the company's IR clients. Pincus' move came amid the major sell-off in Wall Street stocks. Citing his company's experience in such matters over four decades, he gave recommendations on how to deal with the situation. His lessons include keeping emotions at bay, remembering the reasons for going public, exploiting new technologies and remembering not to fight the overall macro trends governing the majority's share value.
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Chicago, IL-based Hausman and Schott specializes in VNRs, PSAs, marketing and educational programs. The company services PR firms, companies, associations and non-profits by assembling custom production teams to meet their needs. Hausman and Schott produces B-roll packages in Spanish to serve the growing Hispanic market. The company's areas of expertise include personal finance, consumer products and health and medicine.
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