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Applying Marketing Strategy to Private Source Grantsmanship

Article Abstract:

Methods that marketing educators can use to obtain private grant funding are detailed. Private grants are usually confined to the stated purpose of the private funding institution. Sources of information on private grants available are discussed. Methods for applying for the grant were given. The use of marketing concepts in applying for the grants, like determining what types of grants have already been awarded by the institution, are recommended.

Finance, Education, Market research, Marketing Research

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Implementating a Customer Relationship Strategy: The Asymmetric Impact of Poor Versus Excellent Exocution

Article Abstract:

This article examines the customer relations strategy using a personal banker as a model. The authors conclude that it is far worse to have a poor strategy which gives negative effects and that more stands to be lost.

Customer Relations, Statistical Data Included, Management, Customer satisfaction, Customer loyalty

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Reviews of Books

Article Abstract:

"Marketing Strategy: The Challenge of the External Environment" by David Mercer examines aspects of developing a marketing strategy. It also examines the idea of scenario forecasting.

Works, Authorship, Book reviews, Marketing Strategy: The Challenge of the External Environment (Book), Book reviewing, Mercer, David Steuart

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