An examination of categorisation and stereotyping heuristics in global product evaluations

Article Abstract:

Research in the decision making process of consumers has found they use one of two methods when choosing a product. The study found the most popular method of evaluating a product was the category-based evaluation which makes use of a number of clues to the product already in the memory, such as the manufacturer's name. An alternative method is piecemeal processing where the consumer considers several different attributes of a product. It is possible stereotyping may play a part in category-based evaluations. The study involved some 134 undergraduates from a midwestern university in the US.

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Inter-organisational relationships and strategy development in an evolving industrial network: mapping structure and process

Article Abstract:

Research is presented concerning the organizational relationships and strategies which exist within the complexity of an industrial supply chain. Aspects of relationship marketing in the chemical industry are discussed.

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Diluting negative country of origin stereotypes: a social stereotype approach

Article Abstract:

Research is presented concerning the growing importance which marketing managers are placing on the need to control the negative country of origin evaluations made by consumers as global trade increases.

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