A study of the relationships between cognitive appraisals and consumption emotions

Article Abstract:

While emotions have been shown to be significant determinants of various consumer behaviors, the antecedents of these emotions have not received much attention in the marketing literature. The current research examines a cognitive model of emotion and uses an experiment to show that the appraisals of goal relevance, goal congruence, and coping potential are determinants of consumption emotions such as anger, sadness, and joy/satisfaction. These emotions are also shown to be determinants of postconsumption behaviors such as word-of-mouth intentions. (Reprinted by permission of the publisher.)

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Bias and variability in purchase intention scales

Article Abstract:

There is relatively little known about bias and variability in the estimated purchase proportions and there is a lack of systematic empirical studies in the area. To address this issue, two meta-analyses of published work were used.

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Intentions to use mobile services: antecedents and cross-service comparisons

Article Abstract:

Empirical results to examine the impact of consumer behavior to use mobile services are presented.

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