A structural latent variable approach to modelling consumer perception: a case study of orange juice

Article Abstract:

A study of consumer perception of orange juice finds that perceptions vary with consumer age, race, and educational background, among other factors. Whites, college graduates, and high-income families have a less favorable opinion of orange juice than non-whites, non-college graduates, and low-income families. Advertising slogans help inform consumers' favorable perceptions. The study uses an unobservable quotient, consumer perception, with a structural latent variable approach.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code:

The big picture: Obesity, consumption, and food production

Article Abstract:

The relationship between obesity, levels of food intake and food production in the US is traced and the effect of attempts to reduce the percentage of its overweight citizens in order to improve public health on the country's agricultural production is examined. Results indicate that the Corn Belt and the Lake States are likely to experience the largest changes in agricultural producer net returns as the crop acreage could reduce by approximately 650,000 hectares.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code:

A measurement of the quality of orange-juice consumption

Article Abstract:

Research measuring the quality of orange-juice products using Theil's index of quality of consumption is presented. Findings indicate that between 1988-1999 the quality index increased by approximately 50%, which was mainly caused by increased demand trends.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code: