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A decision model for evaluating job alternatives

Article Abstract:

This study attempts to build a decision model to evaluate job alternatives for doctoral students. The decision model is based on the Von Neumann-Morgenstern utility function as well as the measurable value function. In the case of uncertainty, the utility function can order only preferences. In the case of certainty, the measurable value function can order both preferences as well as preference differences. The utility function is tested for the presence of the strength of preference concept using the theorem of "Substitution of Equal Exchange." A methodology has also been proposed to obtain responses to the utility function and then transforming that function to a measurable value function. The importance of the concept of ordering preference differences and incorporating risk measure is revealed by the superiority of the measurable value function over the utility function in terms of predictive validity. (Reprinted by permission of the publisher.)

Research, Decision-making, Models, Decision making, Market research, Job analysis

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Nonlinear mapping: an alternative to multidimensional scaling for product positioning

Article Abstract:

This study tests and contrasts the ability of multidimensional scaling (MDS) and nonlinear mapping (NLM) in recovering complex data structures in attribute space, and aiding researchers and practitioners in making neighborhood interpretations. The relative merits of both MDS and NLM for product positioning are explored and discussed. A formal comparison of the performance of NLM versus MDS is presented using both simulated and actual data. The results of this study provide direction as to the conditions under which a nonlinear mapping algorithm is preferable over MDS. (Reprinted by permission of the publisher.)

Analysis, Usage, Product management, Nonlinear theories, Multidimensional scaling, Mappings (Mathematics), Maps (Mathematics)

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Measuring and maximizing customer equity: a critical analysis

Article Abstract:

The efficacy of hybrid approach in assessing the customer asset is analyzed. The relationship between customer lifetime value and firm performance is also discussed.

United States, Product quality, Quality management, Customer service, Support services, Consumer research, Business performance management

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