A behavioural analysis of co-operative marketing organisations

Article Abstract:

It is important to understand the social and situational factors that have an impact on the activities of voluntary co-operative marketing associations. Research in this area has found that co-operative marketing associations seem to be created with basically business goals, but that eventually social goals begin to dominate. There was found to be a contrast between the business ethos of the newer groups studied and the social ethos of the older ones. It seems that it may be possible for co-operative marketing groups to hold distinctive positions within the communities that they serve.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code:

Female employment in sales organisations: Learning to manage the 'pink collar' army

Article Abstract:

Women working in selling roles are still under-utilised and under-appreciated, despite indications that the 'softer' side of selling is more female. Areas such as relationship building and the provision of service are becoming more appreciated, but will this correspond with an improvement in the position of 'saleswomen'?

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code:

Marketing in cyberspace: What factors drive e-commerce adoption?

Article Abstract:

The factors affecting e-commerce adoption among small and medium-sized enterprises are discussed. Various aspects like innovation, environmental characteristics and decision-making are linked to study the propensity to adopt online marketing.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code: