A balanced set of measures points the way to customer satisfaction at Prudential

Article Abstract:

Prudential Insurance Company of America has adopted a business measurement philosophy based on financial performance and customer needs and expectations. The goals set forth by such a strategy are met using a variety of tools including strategic, diagnostic and analytic instruments. Prudential's customer management plan is also backed by performance management programs that aim to ensure employee effectiveness. These have helped the company to concentrate on areas that needs to be improved and to associate customer needs to future retentions or referrals.

author: Kohnke, Luane
INSURANCE CARRIERS, Methods, Analysis, Business planning, Customer service, Customer satisfaction, Prudential Insurance Company of America

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Axa

Article Abstract:

Axa is a French insurer which is acquiring a 51% stake in National Mutual, an Australian insurer. National Mutual holds a 30% stake in the Hong Kong market and is in a good position to penetrate other markets in Asia, such as China. The company has previously acquired Equitable, a US company which has helped boost Axa's performance. Axa has increased its stake in Equitable to 60% from 49%. The company is also involved in financial services other than insurance such as stockbroking and real estate.

AXA Group

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Acquiring to grow

Article Abstract:

Fishers International provides services to insurers and is a loss adjuster. The company carried out acquisitions in 1996 which have boosted 1997 interim results. The company's pre-tax profit was up by 40% to 1.23 million pounds sterling for 1st half 1997. Fishers ranks first in the Irish market for loss adjusters, though mainly operates in the United Kingdom. Loss adjusting accounts for 80% of net revenue, and other divisions include claims handling.

Insurance agents, brokers, & service, Insurance Agents & Services, Agencies, Brokerages, and Other Insurance Related Activities, Fishers International

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subjects list: Management, Insurance industry, Insurance
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