A-B deflects critics via public service pieces

Article Abstract:

Anheuser-Busch (A-B) has cranked up its PR machinery to answer back charges that its advertising appeals to children. Responding to a call by a consumer group for the federal government to investigate alcohol advertising on television, an A-B PR official said it would be preposterous for the company to direct its advertising to a group who cannot legally buy the product. The issue stems from the A-B's use of animated lizards in its television advertising.

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Celebrities use 'gossip' as form of public relations

Article Abstract:

A panel discussion arranged by Entertainment Publicists Professional Society has reiterated that celebrities thrive on gossips for public visibility. Views expressed by several columnists at this discussion are presented.

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Vocus is going public

Article Abstract:

The growth of Vocus Inc., a public relations software manufacturer is discussed.

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