30% of news directors fail to identify VNRs
Article Abstract:
A survey of news directors revealed their failure to identify video news releases from outside sources.
author: McCauley, Kevin
Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2005
Surveys, Television journalists, Attribution of news, News attribution
Hats off to Marbury for his 'Starbury' sneakers
Article Abstract:
The efforts done by Stephon Marbury in promoting Starbury shoes are analyzed.
author: McCauley, Kevin
Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2006
Advertising, Advertising Activity, Footwear, Except Rubber, Rubber and plastics footwear, Editorial, Footwear industry, Endorsements, Starbury (Shoes), Marbury, Stephon
'Monster Thickburger' gives Hardee's PR lift
Article Abstract:
The publicity campaign of Hardee's new Monster Thickburger is discussed.
author: McCauley, Kevin
Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2005
Restaurants & Food Service, Food Services and Drinking Places, Public affairs, Service industry machinery, not elsewhere classified, Restaurant industry, Public relations, Publicity, Company public relations, Hardee's Food Systems Inc.
subjects list: United States, Management, Company business management
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