Article Abstract:
The Working Mother magazine issued in October 1992 selected 13 companies from this magazine's list of 'Top 100' marketers as the best companies for working mothers. These companies with their ranking are the Apple Computer (15), At&t (1), Dow Chemical (100), Du Pont (27), Eastman Kodak (19), Hewlett-Packard (2), IBM (3), Lotus Development (12), 3M (26), Motorola (14), Nynex (59), SAS Institute (48) and Time Warner (92). The common characteristic of these companies is the existence of a broad range of family-leave benefits which they offer to their employees.
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Article Abstract:
Panasonic Factory Automation (PFA)'s Automation Line, a four-page, three-color newsletterdistributed to customers and prospects include in the company's database, has contributed significantly to the company's marketing communications mix. The quarterly newsletter has specifically enabled PFA to establish a corporate identity distinct from parent Panasonic Industrial Corp.
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Article Abstract:
Ten Web sites that may pique the interest of marketers are profiled. They are Advertising Age Job Bank, Beyond Computing, Entrepreneur Magazine's Small Business Forum, did-it.com and Dr. HTML. The others are Lucent Internet Call Center, Magazinedata, Net-Profit, Project 2000 and Tele-M@rket. Information on the the site address and description of all the sites are provided.
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