$1 million marketing push for NEC's new PCs

Article Abstract:

NEC Technologies Inc is marketing its new personal computers named "Ready" through mass merchandisers supported with a budget amounting to $1000. It emphasizes the relative ease of setting up the system as its main selling point. Retailers are furnished with videos showing beginners how to set up the system in their homes or offices. The Ready computers are equipped with a small business accounting software, a virus-detection package, the Prodigy online information service and integrated business software applications. NEC also provides its clients with remote assistance using the system's modem.

author: Mullich, Joe
Microcomputers, NEC Technologies Inc.

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Exodus at Everex: decimated marketing ranks, reduced ad outlays spell more trouble at beleaguered PC maker

Article Abstract:

Everex Systems Inc announced $35 million losses for its 1992 fiscal 4th qtr and laid off 500 of its 2,700 employees. The computer systems and peripherals manufacturer made high quality products since its foundation in 1983. It progressed because of its technical expertise. However, the company started losing profits in the fiscal year ended Jul 31, 1991. The decline was attributed to poor marketing strategies.

author: Mullich, Joe
Finance

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Everex plans to focus on VARs, government business

Article Abstract:

US personal computer producer Everex Systems Inc is refocusing its business strategy to concentrate on value-added resellers and government accounts. Th financially ailing, Fremont, CA-based firm is deciding on which businesses to retain as it pursues the downsizing strategy. The company has just laid off 200 more employees as part of this downsizing effort, reducing its staff count to 900 employees.

author: Clark, Tim, Mullich, Joe
Management, VARs (Value added resellers), Value-added resellers

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subjects list: Computer industry, Marketing, Everex Systems Inc.
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