Article Abstract:
Competition among Baton Rouge banks has become even fiercer with the entry of non-bank banks into the market. The banks are finding that targeting a specific market - instead of trying to be all things to all people - is more profitable. The banks are wary of competition from banks in other areas attempting to expand.
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Article Abstract:
Louisiana National Bank is extending its home banking service. The bank is now marketing its Louisiana Shuttle, a package of news, weather, sports information, and financial services available to residential and business clients via computer.
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Article Abstract:
A profile and secrets behind the success of Lohengrin Group, Baton Rouge-based provider of financial and consulting services, are presented.
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