A fumble on the play

Article Abstract:

The costs involved in advertising in the game day program for the football championship game between Louisiana State University and Ohio State are discussed. The net rate for a full-page advertisement in the program was $39,500. On the other hand, a half-page advertisement costs $20,000, including two tickets.

Author: Riegel, Stephanie
Publisher: Louisiana Business, Inc.
Publication Name: Greater Baton Rouge Business Report
Subject: Business, regional
ISSN: 0747-4652
Year: 2008
Financial management, Finance, Column, Company financing, Advertising expenditures, Louisiana State University, Bowl games (College football)

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Life style skill

Article Abstract:

The increasing trend of businesses in Baton Rouge using lifestyle magazines to advertise their products and services is discussed.

Author: Riegel, Stephanie
Publisher: Louisiana Business, Inc.
Publication Name: Greater Baton Rouge Business Report
Subject: Business, regional
ISSN: 0747-4652
Year: 2006
Advertising and Related Services, Magazine Advertising, Venture Analysis, Business enterprises, Marketing industry, Industry forecasts

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Not any port in a storm

Article Abstract:

The increase in the traffic through the port of Baton Rouge, Louisiana, after the occurrence of Hurricane Katrina, is described.

Author: Riegel, Stephanie
Publisher: Louisiana Business, Inc.
Publication Name: Greater Baton Rouge Business Report
Subject: Business, regional
ISSN: 0747-4652
Year: 2006
Freight Transportation, Economic aspects, Hurricanes, Shipment of goods, Port of Greater Baton Rouge

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Subjects list: Advertising, Louisiana, Forecasts and trends, Market trend/market analysis
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