Unilever Canada

Article Abstract:

Unilever Canada's marketing strategy is discussed. At a press event called 'Real Beauty School', a follow-up to the 'Dove Evolution' was unveiled. 'Dove Evolution' was a video created by Unilever's agency which swept the awards circuit in 2007. The new campaign was named 'Onslaught', and it consisted of two videos. Geoff Craig, vice president and general manager of home and personal care for Unilever Canada was commended by Tony Chapman, CEO of Capital C, for his efforts.

Author: Harris, Rebecca
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Consumer goods industry, Unilever Canada Ltd.

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA

Innovative icon

Article Abstract:

The advertising strategies, product innovations and growth of Marketing's 2006 Marketer of the Year award winning communications company Research in Motion (RIM) are discussed. BlackBerry and Pearl are RIM's two most popular gadgets.

Author: Harris, Rebecca
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Prepackaged software, Innovations, Computer software industry, Software industry, Achievements and awards, Research in Motion Ltd.

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


Subjects list: Canada, Marketing, Company marketing practices
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.