Article Abstract:
The Coca-Cola Co. is trying to boost sales in Asia, and is borrowing from its Japan marketing strategy that geared new drinks to the local market taste. It has already produced drinks such as Burn, Soon Soo, and Bolt for Australia, South Korea, and Vietnam, and is currently concentrating on marketing its products in China, which is the fourth largest soft drink consumer in the world.
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The Asian market has been instrumental in the success of Spectrum Films, which has been witnessing remarkable gains by marketing video recordings to non-US clients. Spectrum, which boasts of a $4 million annual revenue, is most noted for movies that depict monsters, ghouls and mutants. The company started as a distributor of video recordings in the late 1980s, and has evolved as one of the leading motion picture producers in Asia.
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The city of Tokyo, Japan is gradually making a name as the capital for the latest teenage fashion trends. This is because Japanese teens are abreast with what is considered hip in clothing and accessories by means of watching MTV, HBO and Star TV. According to an advertising executive of McCann-Erickson, Tokyo, along with the cities of London, England, New York, and Los Angeles, USA are considered the centers where the latest teenage fashion craze emanate. In addition, trendsetting teens are often found in expensive cafes such as Starbucks.
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