How to sell in South Korea. Take one mobile phone..

Article Abstract:

Many South Korean companies are adding numbers to their advertising, as the numbers spell out words on most mobile phone handsets. The marketing targets teenagers and other consumers who use text messaging and cellular phones. Over 28 million people in South Korea use mobile phones.

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Tobacco growth lights up

Article Abstract:

Korea Tobacco and Ginseng will be facing competition in the South Korean cigarette market as the government has relaxed laws to allow foreign tobacco in the country. However, analysts are pleased with the company's restructuring plans and believe that it can maintain a hefty market share.

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Travel consultant finds wireless office works better; landing contracts in a cab

Article Abstract:

Travel consultant Mark Gordon had long eschewed cellular telephones but he decided to get one when he resigned his job and set up his own business. Like many independent business executives, Gordon quickly realized the enormous advantages of mobile telecommunications technology. Cellular service is not exactly cheap but Gordon believes that the flexibility it provides is well worth the price.

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