Total market size: sectoral analysis: volume trends

Article Abstract:

Sweet biscuits dominates the market for sweet and savoury biscuits in Italy with 58.4% of volume sales in 1997, increasing by 1.8 percentage points over the five-year review period. The boost in volume sales of sweet biscuits has been attributed to consumers' move towards increased snacking, which, in turn, influenced manufacturers to come up with single-serve portions or large packet containing single-portions. Bread substitutes ranks second in terms of growth in volume sales, representing 26% of volume sales in 1997 and increasing two percentage points over the five-year period. Savoury biscuits represents only 72,000 tonnes, or 15.6% of the market in 1997.

Comment:

Italy: Sweet biscuits dominates market for sweet and savoury biscuits in Italy with 58.4% of volume sales in 1997

Total market size: comparative per capita consumption & expenditure

Article Abstract:

Per capita consumption of biscuits in Italy reached 8.1 kg in 1997 brought largely by the importance of the product as breakfast food and the emerging profile of biscuits as a snack food. However, capita consumption of biscuits among Italian is lower compared in UK, which has 11 kg in 1997, and higher compared in Germany, with 4.4kg in 1997 and Spain with 6.01. Per capita consumption of biscuits is high in UK because of the importance of the product in the national diet as well as the popularity of mid-morning and afternoon tea-breaks.

Comment:

Italy: Per capita consumption of biscuits tops 8.1 kg in 1997 brought largely by the importance of the product as breakfast food

Total market size: comparative per capita expenditure: outgoing

Article Abstract:

Outgoing tourism market of Italy has declined by 6.1% in per capita spending due to higher cost of travel as the Italian lira devaluated from 1993 to 1997. Italy's outgoing market ran similar to Japan's, which reported a decline in per capita spending by 1.4%. Spain's outgoing market also declined by 3% from 1995 to 1997 also because of high cost of travel. Only France reported an increase in outgoing tourist per capita expenditure considering the average bed nights spent overnight by a French tourist is eight nights.

Comment:

Italy: Outgoing tourism mkt drops by 6.1% in per capita spending due to cost of travel & devaluation of Italian lira 1993-1997

Tourist Travel, Tourism