Article Abstract:
The personal sector of the disposable paper products market in Benelux is valued at an estimated $847 million in 1997, which accounted for 60.4% of the whole market. The tissue sector is ranked second largest with total sectoral market value of $383 million in 1997, which accounted for 27.4% of the whole market. The household sector is ranked the least significant sector by securing only a total sectoral market value of $171 million in 1997, which accounted for 12.2% of the total market. The dominance of the personal sector is attributed to the high brand loyalty and consumer conservatism as well as the indispensability of disposable diapers and sanitary napkins.
Comment:
Luxembrg: Disposable paper prods' personal sector is valued at an estimated $847 mil in 1997 accounting to 60.4% of whole mkt
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Article Abstract:
The personal sector of the disposable paper products market in Benelux has posted a value of $324 million in 1997. The Sanpro subsector accounted for 38.2% of the total sales of $847 million in the personal paper sector in 1997. The sanpro subsector posted a slight increase from 1993 to 1997 due to the slight rise in market competition as well as in brand loyalty. The disposable diapers subsector, however, came in second to sanpro in 1995 due to the rise in price competition between leading brands and decline of dollar value by 23.5% during the review period.
Comment:
Netherlds: Personal sector of disposable paper products market in Benelux has posted a value of $324 million in 1997
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Article Abstract:
The sanpro sector of the disposable paper products market in Benelux has reported six multinational companies: Jamont, Johnson & Johnson, Kimberly-Clark, Procter & Gamble, SCA and Tambrands, as major players in the market from 1993 to 1997. The companies' sanpro product brands significantly contributed to the overall performance of the sector. However, innovation and competitive pricing strategies among the companies have greatly hindered development of new opportunities of products in the market.
Comment:
Luxembrg: Disposable paper prods' Sanpro sector mkt in Benelux reports 6 multinational cos as major players in mkt in 1993-1997
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