Total market size: sectoral analysis

Article Abstract:

Facial products take the major share of overall value sales in the skin care market in all key European markets under review. The facial sector, which is generally made up of moisturizers, cleansers, toners and masks, was characterized by the development of alpha hydroxy acids (AHAs) in product formulations in the first part of the review period. While AHAs remain selling points, anti-ageing technologies have also superseded older innovations. Meanwhile, the body sector accounts for about one third or less of the overall skin care market in most of the key markets under review. General purpose products and moisturizers make up most of body skin care sales.

Comment:

Europe: Facial prods take the major share of overall value sales in the skin care mkt in all key European markets under review

Consumer Attitudes

Market background: product trends: product positioning & life cycles

Article Abstract:

Added-value innovations in the skin care industry is one of the means of growing a market in value terms, amidst the increasing competition in the mass sector and downward pressure on prices and market value. Advanced technological innovations allow manufacturers to position products at the premium end because they know consumers would be willing to pay more for quality and performance. One of the most notable trends in the industry is the blurring of the distinction between premium and mass sectors. The growth of mass distribution has been accompanied by more innovative products at lower prices.

Comment:

Europe: Added-value innovations in the skin care industry is one of the means of growing a market in value terms

Total market size: female per capita expenditure

Article Abstract:

French women show a level of per capita spending in skin care products which is over other European women. A high frequency of usage is further shown by the high level of spending compared to other cosmetics and toiletries markets. Germany, Italy and the UK also show moderately high levels of per capita expenditure. In the UK, spending by older women increases as participation in the work force increases. Recession and declining disposable incomes have slowed spending in Germany. Meanwhile, despite regular skin care usage, Spanish per capita expenditure is relatively low.

Comment:

France: French women show a level of per capita spending in skin care products which is over other European women