The polarization method for merging data files and analysing loyalty to product attributes, prices and brands in revealed preferences

Article Abstract:

The benefits of the polarization of revealed preference data obtained after merging data files, to analyze consumers' loyalty to product attributes, prices and brands are described.

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Total recall: transforming the possibilities of customer intelligence in an age of intelligent commerce

Article Abstract:

The utility of information technology for managing data on customers' transactions, during the collection of market intelligence is discussed.

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Client-driven change: the impact of changes in client needs on the research industry

Article Abstract:

Changing client needs and its impact on market research industry is discussed.

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