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The perils of segmentation

Article Abstract:

Marketers compartmentalize consumers into different segments in order to target them accordingly. However, today's consumers rarely fit into these categories for long periods of time, as their patterns change constantly. So, instead of looking for their differences and categorizing them according to demographics or psychographics, marketers should try to understand their similarities and what connects them to each other in their brand selection.

Management dynamics, Methods, Management, Market segmentation, Company business management, Target marketing

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The plight of the other sex

Article Abstract:

According to a recent British study, 60% of men would like to be born as women in their next life as against 19% of women who want to be men. In the current culture that has been favorable for women, men are facing a crisis; feeling insecure and confused they are withdrawing from society.

Forecasts, trends, outlooks, Forecasts and trends, Women, Surveys, Market trend/market analysis, Men, Sex (Psychology), Sexuality

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Probing the underbelly

Article Abstract:

Role placed by insight and consumers keenness in seeking more and more information about products and services before taking a decision is discussed.

All Other Information Services, Business services, not elsewhere classified, Info Services ex Database, Usage, Influence, Information services

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