The next prime time
Article Abstract:
Implications of increasing usage of internet by employees during work hours, for marketers are discussed. More and more employees are watching TV and listening to music on the internet in the office.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Usage, Behavior, Workers, Internet television
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Video killed the banner ad
Article Abstract:
Marketers' use of online video advertising due to their popularity and the decrease in banner advertising is discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Growth, Company growth, Video tape advertising, Videotape advertising
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Crossing channels
Article Abstract:
The increasing advertising on American television channels by Canadian companies is discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
United States, Radio, TV, publisher representatives, TV Advertising, Media Representatives, Television advertising
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Subjects list: Canada, Forecasts and trends, Market trend/market analysis, Internet/Web advertising, Internet advertising
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