The new native niche

Article Abstract:

Only a few Canadian companies market to aboriginal people, which may be a mistake since they make up 3% of Canada's national population. Half of aboriginal people are also below 30 years old and their total number is expected to double in 15 years. Their average annual incomes may be lower but is growing at a faster rate than the rate for Canadians in general. Among the services that could be sold among the aboriginal people are financial, social and health services.

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Hurry hard

Article Abstract:

Marketing strategies of Mondetta, a clothing brand, for selling its Mondetta Performance Gear sportswear in United States, pitted against big brands, are presented.

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Good eats

Article Abstract:

Food marketers are taking advantage of the growing demand for good nutrition with a plethora of eat-right products targeting women.

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