The myth of global strategy

Article Abstract:

This viewpoint suggests that globalization is a myth and does not exist in terms of a world market with free trade.

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The marketing strategies of French and German companies in the UK

Article Abstract:

This study examines the marketing strategies of 186 German and 113 French subsidiaries operating in the U.K.

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International marketing serials: a retrospective

Article Abstract:

This study examines the content of selected international marketing serials, published from 1985 to 1998.

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