A cross-cultural comparison of behavioral models

Article Abstract:

Extensive research information about the cross cultural comparison of behavioral models. Review of culturally influenced reasoning processes of Chinese and Americans are discussed and the findings are analyzed.

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An expanded price/brand model

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Price and Brand models are used to research the homogeneity versus the heterogeneity of global consumption.

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The influence of retail environment on price perceptions: an exploratory study of US and Korean students

Article Abstract:

A comparison between American and Korean students shows that American students demonstrate higher levels of value consciousness, price mavenism, and prestige sensitivity than their Korean counterparts. Korean students, however, demonstrated higher levels of price consciousness and sale proneness. Managerial implications are discussed.

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