The influence of physical, beneficial and image properties on responses to parallel imports

Article Abstract:

This study examines parallel importing which occurs when an authentic branded product comes into the domestic market through marketing channels that rival the product's authorized channels.

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Applying international reference price: Market structure, information seeking and consumer welfare

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This study examines the conditions and different structural settings where retailers are likely to apply an international reference price strategy to an imported product.

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Determinants and benefits of global strategic marketing planning formality

Article Abstract:

This paper studies global strategic marketing planning in the advent of worldwide competition and the growing rapidity of change in the international marketplace.

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