The paymasters
Article Abstract:
Sports have become big business in the last half of the 20th century, with escalating player salaries and prices for media rights. The fear that money would corrupt sports was overcome as money became increasingly necessary for success in sports.
Publisher: Economist Newspaper Ltd.
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 1998
Sports
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 1998
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The cult of personality
Article Abstract:
Star players are an important element in the success of professional sports. Athletes win big salaries and endorsement contracts for attracting fans and media coverage. However, drugs and money threaten the appeal of sports.
Publisher: Economist Newspaper Ltd.
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 1998
Compensation and benefits, Athletes
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 1998
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Comment about this article or add new information about this topic:
Subjects list: Economic aspects, Professional sports
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