The greasers of the ways

Article Abstract:

Sports agency has become a booming, albeit controversial, international business that involves many aspects in addition to the negotiation of contracts for star athletes. Sports agents act as event promoters, aid sponsors in their marketing efforts, and even market television programs.

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The paymasters

Article Abstract:

Sports have become big business in the last half of the 20th century, with escalating player salaries and prices for media rights. The fear that money would corrupt sports was overcome as money became increasingly necessary for success in sports.

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The cult of personality

Article Abstract:

Star players are an important element in the success of professional sports. Athletes win big salaries and endorsement contracts for attracting fans and media coverage. However, drugs and money threaten the appeal of sports.

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