The Vizeum way

Article Abstract:

The strategies adopted by Vizeum, the media firm, to achieve commendable business growth, since its establishment in 2003, are discussed. The company now has 42 offices in 36 countries.

Author: Kucharsky, Danny
Company overview, Vizeum

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Who is Sid Lee?

Article Abstract:

The acquisition of a new name Sid Lee, by the clothing company Diesel, and the plans of the company to modify its advertising strategies, is discussed.

Author: Kucharsky, Danny
APPAREL AND OTHER TEXTILE PRODUCTS, Advertising Activity, Organizational nomenclature, Advertising, Clothing industry, Names, Diesel

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Q&A

Article Abstract:

Michael Tchong, trend analyst at San Francisco-based Trendscape and author of Trendscape 2004, discusses the impact of Internet trends on marketers.

Author: Kucharsky, Danny
Canada, Internet, Influence

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Subjects list: United Kingdom, Marketing industry
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