The R&D and marketing cooperation across new product development stages: An empirical study of Taiwan's IT industry

Article Abstract:

A study conducted extends new product development (NPD) research to Taiwan's IT industry, which mainly focuses on original equipment manufacturing/original design manufacturing (OEM/ODM) business. The research enhances the understanding of the NPD process in Taiwan's IT industry, providing insights to academic researchers and industrial experts who are interested in Taiwan's IT industry.

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Industrial marketing applications of Quantum measurement techniques

Article Abstract:

Research into the hierarchy formed by certain criteria that control industrial marketing is given. Based on postacquisition analysis, the research studies the agricultural machinery industry for evaluation of the products by users.

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Culture as a driving force for interfirm adaptation

Article Abstract:

Research into the forces driving interfirm adaptions is given. The research shows that culture has a significant effect on such adaptations.

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