The German market for eyewear

Article Abstract:

The German eyewear retail market, which consists of sunglasses, spectacles and control lenses which include after care products, declined in 1996. The disposable income, insurance pay-outs and in consumer expenditure greatly influenced the decline. Since the income in German household declined, consumers put more importance to functionality and quality over fashion and brands in buying eyewear products. The greater expectations of consumers have made opticians and eyewear manufacturers come up with high-quality products at affordable prices.

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The German market for eyewear

Article Abstract:

This report examines the retail market for Germay's eyewear for 1995 to 1999 and forecast of market outlook for 2004. The report includes market share and profiles of leading eyewear companies, brands and other statistical data.

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Retail distribution: eyewear - value

Article Abstract:

Independent opticians dominated the distribution of eyewear, with chains accounting for a mere 10% of sales in 1999.

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