Article Abstract:
French language specialty channels Historia and Series+ are launching across Canada in Jan 2000. If they perform as well as their English language counterparts, they promise to combine television's power as a medium for selling goods and services with an upscale audience in a medium where most channels skew average income or lower. Historia is targeting university-educated men aged 24 to 54 years old. Series+ is targeting women aged 24 to 54 years old with the same buying power.
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Article Abstract:
Biscuits Leclerc is using the images of Bugs Bunny, Tweety Bird, the Tasmanian Devil, Daffy Duck and Sylvester the cat, in its cereal packages. The cookie company's foray into the cereal market was followed by a licensing agreement with Warner Bros, which owns the cartoon characters. The cereals that Biscuits Leclerc are producing, namely, cornflakes, crispy rice and frosted cornflakes, all carry the Looney Tunes cartoons pictures in their boxes.
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BELAIRdirect of Montreal, Quebec, is the first insurance company in North America to sell insurance products through the Internet. The online initiative, which was launched in Nov 1998, is part of the company's aggressive marketing strategy for the year. The company also supported its Internet site, www.belairdirect.com, with an advertising campaign. Its 1998 marketing campaign also includes the introduction of new products and services.
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