TSN sharpens Gillette's competitive edge
Article Abstract:
Gillette has been advertising with TSN since 1984 when it first signed on with the all-sports specialty service. The loyalty to the broadcaster is due to TSN's key audience of men with ages ranging from 18 to 49 and the fact that the specialty TV practically owns the sports segment. When Gillette launched the Mach 3 razor worldwide in 1998, TSN was a central part of its media buy in Canada. The result of the media buy was that Canada attained some of the strongest shares in the whole Gillette world.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Selective focus key to financial planner's loyalty
Article Abstract:
Money Concepts Canada has used specialty TV and has remained loyal to it since the fall of 1997. It has stayed with CBS Newsworld due to Money Concepts' desire to have a national vehicle with a selective focus. CBS Newsworld provided that selectivity and the programming necessary to reach middle-age householders with family incomes in the $100,000 plus range. Money Concepts advertises approximately 40 weeks a year on CBC Newsworld.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
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