Sympatico launches $3M ad push

Article Abstract:

Sympatico-Lycos has introduced its first major C$3-million advertising campaign promoting its new Canadian search engine called sympatico.ca. The effort comprises six-week French campaign unveiled in Feb 19, 2001 in Quebec, and six-week English national campaign rolled out on Feb 26. The Quebec campaign includes a 30-sec television commercial, while the national campaign includes radio spots and print advertisements in the National Post, the Globe and Mail as well as major dailies in Ontario.

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Global ads tout Alcan's new diversity

Article Abstract:

Alcan Aluminum has launched a worldwide print campaign to celebrate its merger with algroup of Switzerland and reveal its new position as both an aluminum and packaging company. The five-week campaign, which uses the tag line 'Imagination Materialized,' began on Oct 23, 2000 and features five different full-page ads appearing weekly in 51 publications in 15 countries and in eight languages.

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Mixing it up in Montreal

Article Abstract:

The unique print advertising campaign created by Montreal based advertising agency Bleu Blanc Rouge is discussed.

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