Supplier involvement in new product development in the food industry

Article Abstract:

The specific characteristics of the food industry, its product development and the results of a Dutch benchmark study into supplier involvement in product development are discussed. The comparison of Dutch and Scandinavian food companies illustrate that the analytical framework can explain the different results in terms of the underlying processes and pre-conditions, thereby validating its application to the food industry.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code:

Value in business markets: What do we know? Where are we going?

Article Abstract:

The value in business markets is reviewed from the perspective of both business marketing and purchasing and supply management. Both the perspectives represent a theoretical understanding of the role of business marketing and purchasing and supply.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code:

Dealing with dualities

Article Abstract:

The usage of dualities in marketing management and some suggestions to contain them are presented.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code: