Single versus multiple channel strategies: typologies and drivers

Article Abstract:

The distribution channels used by retail financial services companies are discussed.

author: Easingwood, Chris, Coelho, Filipe
Goods & services distribution, Channels of Distribution, Distribution Channels, Usage, Marketing, Distribution, Company marketing practices, Retail/reseller channel, Company distribution practices, Direct market channel

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Service satisfaction: an empirical analysis of consumer satisfaction in financial services

Article Abstract:

A customer satisfaction model is developed for the financial services industry.

author: Montfort, Kees van, Masurel, Enno, Rijn, Ingrid van
Models, Customer satisfaction

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From listening to the customer to controlling with customer focus: facing the barriers in Nordic financial services

Article Abstract:

Customer service in Danish and Finnish financial services firms is analyzed.

author: Kock, Soren, Nielsen, Jorn Flohr
Finland, Denmark, Case studies, Customer service, Support services

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subjects list: Industry Overview, Financial services industry, Financial services, Customer relations
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