Cultural connection: from bollywood-themed parties to prayer rooms for Muslim guests, corporate events are reflecting a culturally diverse workforce

Article Abstract:

Planning holiday office parties can be tricky when the workforce is culturally diverse so creative themes are encouraged in these situations. Asking the guests about their meal preferences, age group, and cultural background are good steps to take when planning an office party.

Author: Bardwell, Janet White
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Multiculturalism, Office parties

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Scoring big with more hockey fans

Article Abstract:

The Hockey News (THN) celebrates its 60th year with a new and enhanced version to be launched on November 6, 2007. THN already reaches over 2.2 million users, but it still aims to strengthen its marketing strategy for 2008. Its plans for its website, THN.com, are presented.

Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Sales & consumption, Marketing procedures, Marketing, Company Web site/Web page, Web sites (World Wide Web), Web sites, Company marketing practices, User statistics, Sports magazines, Hockey News (Periodical)

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Subjects list: Planning, Canada, Company business planning
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