RethinkEs fresh Obsession
Article Abstract:
Rethink, MarketingEs Agency of the Year Award winner, is a work-oriented firm with no frills. The founders of the agency believe in a work ethos where they think from the clientEs perspective and produce campaigns, which are creative and effective. In a short period they have managed to get several prestigious accounts to their name and also procured work in the U.S.
author: Lazarus, Eve
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
Achievements and awards, Rethink, Company business forecast/projection, Company forecasts
Wanted: Integration heroes
Article Abstract:
Going in for integrated marketing communications could help the Canadian ad industry to emerge from the doldrums. BMWEs successful launch campaign for Z-3, which engaged the services of James Bond actor Pierce Brosnan, is a good example of such a strategy.
author: Dunne, David
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Motor vehicles and car bodies, Germany, Advertising Activity, Market Targeting & Approach, Advertising, Automobile industry, BMW AG, Endorsements, Market strategy, Integrated marketing communications, BMW Z3 (Automobile), Brosnan, Pierce
Down to business
Article Abstract:
The business to business advertising strategy followed by Canadian advertising agency Telus is discussed.
author: Lazarus, Eve
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Advertising and Related Services, Industrial Advertising, Usage, Forecasts and trends, Market trend/market analysis, Business-to-business market, Business to business market, Business-to-business advertising, Business to business advertising, TELUS Advertising Services
subjects list: Management, Canada, Advertising agencies, Company business management
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