Race for the top
Article Abstract:
The competition between Canadian Tire Corporation Ltd. and Tim Hortons for the top position in the corporate reputation ranking survey conducted by Marketing magazine and Leger is described.
author: Warren, Michelle
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Motor vehicle parts and accessories, Restaurants & Food Service, Food Services and Drinking Places, Service industry machinery, not elsewhere classified, Automobile equipment and supplies industry, Automotive parts industry, Restaurant industry, Rankings, Tim Hortons, Canadian Tire Corporation Ltd.
Quickies don't count
Article Abstract:
Quickies and one-off promotions as a sales strategy in marketing is analyzed. Experts feel that the quickies might reduce the value of the brand equity.
author: Warren, Michelle
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Market Targeting & Approach, Analysis, Market strategy, Sales personnel, Salespeople, Brand identity
Riding West's boom times
Article Abstract:
Increasing employment opportunities for Canadian marketing professionals in the United States is discussed.
author: Warren, Michelle
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Canada, Labor force information, Personnel administration, Advertising, Marketing Personnel, Economic aspects, Human resource management, Employment, Marketing industry, Company personnel management, Job vacancies
subjects list: Management, Canada, Company business management, United States, Forecasts and trends, Market trend/market analysis
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