Pushing poultry on Koreans

Article Abstract:

Halim & Co., the biggest poultry in Korea, is attempting to convert Koreans from being pork lovers to chicken lovers by adding chicken parts to the company's whole chicken products. Company President Kim Hong Kuk is wagering that handiness of precut nuggets and drumsticks will draw consumers who lack the time and the patience to cook. As part of the strategy to target pork lovers, the company has been increasing production at its $8.1-million plant in Iksan, South Korea, and expanding its distribution channel with department stores. Halim is facing a tough challenge ahead as most South Koreans favor pork and red meat to chicken because of tradition and superstition.

Comment:

Attempts to convert Koreans from being pork lovers to chicken lovers by adding chicken parts to company's whole chicken products

Poultry Processing, Processed Chickens, Processed chicken, Halim and Co.

Noodle-maker shines as investment staple

Article Abstract:

Nong Shim, the No. 1 instant noodles manufacturer headquartered in South Korea, sees stable market and more investment for its business. Nong Shim, which accounts for 64% of the country's noodle market, has increased its instant noodles sales by 30% in the first six months of 1998. The company is also projected to boost its earnings by not less than 30% to 32.9 billion won for the year ended June 30, 1998, according to CEO Thae Khwarg of Asset Korea Capital Management, an asset management firm in Seul, South Korea.

Comment:

Sees stable market and more investment for its business

Macaroni, Spaghetti & Noodles, Dry Pasta Manufacturing, Pasta products, Nong Shim

Prim turns to primp as Koreans find allure of chic lingerie is hard to resist

Article Abstract:

The underwear industry in South Korea is flourishing with the fondness of the once-conservative population for fashionable items such as briefs and other lingerie with unusual designs. This marketing phenomenon is a result of the rising incomes of many South Koreans. A leading firm in the business is Good People Co. owned by Ju Byung Jin, who even poses nude to advertise his merchandise.

Women's and Girls' Cut and Sew Lingerie, Loungewear, and Nightwear Manufacturing, Men's and Boys' Cut and Sew Underwear and Nightwear Manufacturing, Men's & boys' underwear and nightwear, Women's and children's underwear, Women's & Girls' Underwear, Males' Underwear ex Knit, Industry Overview, Marketing, Clothing industry, Men's underwear