Pricing-the marketer's perspective
Article Abstract:
Price is a marketing variable that can be changed most quickly in response to a change in stock levels, changes in product, or competitorEs activity. Range pricing uses a differential price across a range of similar items of similar items, almost regardless of differences in manufacturing cost.
Publication Name: British Economy Survey
Subject: Business, international
ISSN: 0263-3523
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
Internet marketing - nothing new here?
Article Abstract:
Issues are presented concerning the failure and success of business enterprises trading on the Internet. The importance of following traditional marketing rules when trading on the Internet is discussed.
Publication Name: British Economy Survey
Subject: Business, international
ISSN: 0263-3523
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
Marketing - objectives and strategy
Article Abstract:
The details on marketing methods, which increase business profits, are presented.
Publication Name: British Economy Survey
Subject: Business, international
ISSN: 0263-3523
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: A new perspective. A synthesis of ancient forms and modern technology. Civic pride
- Abstracts: Limit pricing when incumbents have conflicting interests. Fashion and sales
- Abstracts: The science of selling. The perils of maturity: promoting brands. Adland's shrewd and lucky baron
- Abstracts: Nordic deals gather pace. LGV acquires Craegmoor Healthcare. Nordic Capital's healthcare investments
- Abstracts: Squeezing the Tories' tender bits. The real danger of new Labour