Picks and pans
Article Abstract:
Yoplait yogurt's advertising features a guy on a bar where he tries to impress a girl by telling her about yo gurt's nutritional value. The UN Refugee Agency's advertising features a snail being yanked out of its shell while Webcargo's advertising features a smoking ass.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Sports: local heroes
Article Abstract:
Speculations on the popularity of local sport events in 2007 are presented. The role of marketers in making these events notable is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Friendly competition
Article Abstract:
The advertising strategies adopted by airliner CanJet to capitalize on less competitive Canadian airline market are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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