Picks and pans
Article Abstract:
Yoplait yogurt's advertising features a guy on a bar where he tries to impress a girl by telling her about yo gurt's nutritional value. The UN Refugee Agency's advertising features a snail being yanked out of its shell while Webcargo's advertising features a smoking ass.
author: Harris, Rebecca, Brown, David, Lloyd, Jeromy
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Fluid Milk Manufacturing, Yogurt, Advertising and Related Services, Fluid milk, Consumer Advertising, Evaluation, United Nations. Office of United Nations High Commissioner for Refugees, Webcargo (Website), Yoplait (Yogurt)
Sports: local heroes
Article Abstract:
Speculations on the popularity of local sport events in 2007 are presented. The role of marketers in making these events notable is discussed.
author: Brown, David
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Advertising, not elsewhere classified, Other Services Related to Advertising, Sports Marketing Services, Forecasts and trends, Market trend/market analysis, Sports marketing
Friendly competition
Article Abstract:
The advertising strategies adopted by airliner CanJet to capitalize on less competitive Canadian airline market are discussed.
author: Brown, David
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Air Transportation, Scheduled, And Air Courier Services, Airlines, CanJet Airlines, Industry forecasts
subjects list: Canada, Advertising
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