Article Abstract:
The Canadian Assn of Petroleum Producers is launching a TV and print ad campaign to mitigate consumers' concern over the rising costs of fuel. The association is made up of companies that explore and produce 95% of the oil and natural gas in Canada. The campaign, created by Axmith McIntyre Wicht, will focus on environmental issues. David MacInnis, the group's VP for public affairs, says marketing research shows consumers will only listen to their views on economic issues only if they learn about environmental issues first.
User Contributions:
Comment about this article or add new information about this topic:
Article Abstract:
NS Power Holdings has renamed itself as Emera in an effort to publicize itself as a diversified energy and services company. The "e" in Emera stands for energy, "mer" is French for sea while "era" represents current timing. An ad campaign aimed at investors, shareholders, customers and employees was launched in mid-July and will run until September. The campaign will include print and magazine ads, Web banner ads and TV banner ads in the Atlantic region.
User Contributions:
Comment about this article or add new information about this topic:
Article Abstract:
Pork producers are launching a concerted national and provincial retail marketing campaign that will brand February as Canadian Pork Month. The campaign is aimed at improving demand during a period when sales are usually minimal and supply volume is high. With support from grocery stores, the marketing effort intends to emphasize pork's taste, versatility and nutritional value.
User Contributions:
Comment about this article or add new information about this topic: